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Business strategies are plans to achieve company goals. They include market penetration (boosting market share through promotions), product development (creating new or improved products), market expansion (entering new markets), and diversification (offering varied products or services). These strategies help businesses grow and stay competitive.
Marketing strategies use different approaches to reach and engage customers: 1. ATL: Mass media like TV, radio, and newspapers for high visibility. 2. BTL: Targeted efforts like direct mail and events for specific groups. 3. Digital: Online channels like social media and email for personalized interactions.
Sales strategies are essential for driving revenue growth. They involve understanding customer needs, setting clear goals, building strong relationships, and utilizing effective sales techniques. Key elements include targeting the right audience, offering personalized solutions, leveraging digital tools, and continuously analyzing performance to refine approaches.
1. Training and Development: Continuous education and skill-building. 2. Career Pathing: Clear advancement routes. 3. Performance Management: Regular reviews and feedback. 4. Mentorship Programs: Guidance from experienced staff. 5. Work-Life Balance: Flexible work options and wellness programs.
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Siyaska emerged in 2017 as an inspired service sector start-up Brand under Renaissance Asia (Pvt) Ltd.
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